The presence of a business on Facebook will dramatically change with the new Timeline. This is a change that will affect all brand or business pages currently on Facebook. If you are thinking about starting a page for your brand, it can be a fantastic way to attract customers. I have a huge picture of myself eating my favorite food, Thai.
The large image that appears on the new Facebook Timeline is called the cover image. The image will need to be a good image that represents your brand and should not be a picture of a business logo. Make sure that a cover image follows the rules that Facebook has in place. Check out some the best cover pages on Facebook today.
The new Timeline for Facebook has earlier posts that you have made on your page. This means that it has a record going back to when you first created your page. You may need to delete any posts on your page that you no longer want potential customers to see or that do not promote your brand.
Depending on when you started your business, you can set one of the posts on the page as a starting announcement. When you make new posts they will appear on your page after this date. This allows you to mark a significant event or the date for a product launch.
Highlight Important Posts
A bonus feature with the new Facebook Timeline is the option to highlight a post. This provides you with an opportunity to have a post display on both sides of the columns. This is a good way to have some of your important posts such as pictures for your brand to stand out. You will need to make sure you are not using the feature too much or it will no longer have an impact.
Various page elements such as tabs can be moved to different areas of your Timeline. You are able to use an uploaded image for many of the tabs that a user will see. This gives you a good way for you to advertise your brand to customers.
The Timeline feature for Facebook means that a business needs to be more actively involved with their page to keep it relevant for customers. Make sure that your brand is fresh by updating pictures and the information displayed on the page.
Are you on Facebook? How has your success been with the new Facebook timeline?