There is a new social media platform that is taking cyberspace by storm. The buzz around Pinterest, is set to become a force to reckon with. This online platform uses Pin boards to share photos, videos and scraps of interesting information that users collect in their forays on the internet.
Pinterest is growing at an exponential rate. They have taken the winning points of Facebook and Twitter and added a dash of multimedia. With Pinterest users can share images, post tutorials, and like posts.
Let’s take a look at ways we can use Pinterest to boost business and attract customers, as well as promoting customer retention and loyalty.
The power of image
Social media users are sharing more images and infographics. Users are sharing what they love in terms of products, fashion trends, music, recipes, and tutorials. For example, if you are running a cake shop, you could devise a tutorial complete with colorful photos and short quirky instructions about how to bake the perfect chocolate cake. These tutorials could act as adverts for your business.
Find out what your market is talking about
Pinterest is a place to be seen and learn what people are talking about. By following people, you will get to experience a virtual tour of images and other forms of multimedia that will give you invaluable information on what’s trending in your niche. With this information, you can create a product that meets the needs of your target market.
Pinterest has seen a 145% growth rate since the beginning of 2012, and with 10.4 million users at the moment, this site is set to redefine social media marketing by offering innumerable ways in which business owners can target niche customers with the least amount of hassle and business resources.
Are you using Pinterest for fun or business? Share your thoughts about the new social media giant.